Tokyo’s Digital Twin Fashion Show & No-Buy Year 2.0 Shift [Buzz]

Today's episode of Buzz explores the surreal intersection of technology and minimalism as Tokyo’s latest runway show features hyper-realistic 'Digital Twins' instead of physical models. This trend is sparking intense debate about the 'uncanny valley' and the future of human talent in high fashion. We also break down the viral 'No-Buy Year 2.0' movement, where Gen Z is pivoting from over-consumption to aestheticized frugality, turning 'loud budgeting' into a digital status symbol. Finally, we tackle the polarizing TikTok discourse surrounding #GhostingEtiquette, examining whether the internet is moving toward a culture of radical boundaries or simply excusing rudeness. Key entities discussed include Tokyo Fashion Week's AI collaborators, the de-influencing community, and the latest relationship gurus on TikTok. Lila Grant and Jonah Klein provide the cultural context behind these shifts, explaining why digital avatars and financial restraint are dominating the 2026 social zeitgeist.

Internet culture is hitting a surreal peak today. From Tokyo’s hyper-realistic 'Digital Twin' runway show that has everyone questioning what’s real, to the viral resurgence of the 'No-Buy Year' challenge, the digital landscape is focused on authenticity and its absence. Lila Grant and Jonah Klein break down how Gen Z is aestheticizing frugality and whether AI models are the future of high fashion. Plus, we dive into the latest TikTok discourse on 'Ghosting Etiquette'—is disappearing ever okay? This episode of Buzz explores the intersection of luxury, tech, and social boundaries, providing a deep dive into the memes and movements shaping our feeds right now.

Topics Covered

  • 🤖 Digital Twin Runway: Tokyo's AI-led fashion week sparks a massive debate on the future of modeling and the uncanny valley.
  • 💰 No-Buy Year 2.0: Why 'loud budgeting' and radical minimalism are the new status symbols for 2026.
  • 👻 Ghosting Etiquette: TikTok splits over whether 'peace of mind' trumps the traditional social obligation of providing closure.

The views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the official policy or position of any other agency, organization, employer, or company.

  • (00:00) - Introduction
  • (00:27) - Loud Budgeting & The No-Buy Era
  • (00:27) - The Digital Twin Fashion Revolution
  • (00:36) - The Ghosting Etiquette Debate
Tokyo’s Digital Twin Fashion Show & No-Buy Year 2.0 Shift [Buzz]
Broadcast by